Following its amalgamation with Entsorga, Ifat has celebrated a successful premiere and established itself as the world’s leading trade fair for environmental technology. This is seen on the one hand in strong interest from visitors from abroad, their proportion rising from 33 % of the total at the last Ifat to 40 % this year. And on the other hand in a broadening of the international spread among the exhibitors, with 37 % of the total coming from outside Germany.
Over the five days of Ifat Entsorga, around 110,000 trade visitors from over 185 countries (IFAT 2008: 119,476 from 170 countries) came to the event. After Germany, the top ten countries of origin for visitors were, in order: Austria, Italy, Switzerland, Spain, Poland, the Czech Republic, Denmark, the Russian Federation, the Netherlands and France. Despite a fall of almost 10 % in visitor numbers, Ifat Entsorga still received top ratings in a survey of exhibitors and visitors: „What might at first sight seem contradictory, is explained by a shift in the visitor structure: fewer lower-ranking employees and more decision-makers from the higher echelons in the companies. This, too, is evidence that Ifat Entsorga is a dynamic trade fair undergoing change,“ said Eugen Egetenmeir, Managing Director of Messe München GmbH.
The further rise in visitor quality was also praised by the exhibitors at Ifat Entsorga: „In recent years we had a lot of sales partners and distributors in Munich, but this year we saw mainly international end customers who had come to the fair to find out about the main themes moving the sector at present,“ said Markus Kaiser, Chief Executive Officer and Chairman of the Board of Directors at Kaiser AG Fahrzeugwerk. The high international spread and quality among the participants in the fair was also confirmed in a survey conducted by tns infratest: 91 % of the exhibiting companies rated the international spread among the visitors as „good to excellent“; 92 % gave this same rating to the quality of visitors.
In total, 2,730 exhibitors from 49 countries (2008: 2,605 exhibitors from 41 countries) presented their products, innovations and services on around 200,000 m2 of exhibition space (2008: 192,000 m2 in Munich between 13 and 17 September 2010. Never before have so many exhibitors from so many different countries been represented at Ifat Entsorga. Rolf Kummer, Managing Director of Tyco Waterworks Central Europe: „Ifat Entsorga is very strong internationally. At this event the customers can find all the latest products and developments in a single, compact display.“ A total of 96 % of the visitors rated the international spread among the exhibitors as „good to excellent“, and 98 % gave the same rating to the breadth and depth of the ranges on show, and to the presence of market leaders. „Ifat Entsorga is globally the only show we exhibit at outside of North America,“ said Bill Krupowicz, Managing Director of Jetstream of Houston. „It is the primary medium for our industry.“
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