18.03.2013 – Bosch Packaging Technology, one of the leading suppliers of total solutions in packaging and process technology, has announced the opening of a new sales and service office in Cairo, Egypt. With a population of over 80 million and growing, Egypt is experiencing tremendous growth in the food, confectionery, and pharmaceutical industries. Bosch’s new office provides local sales and service support to meet the increasing packaging demands of the food, confectionery, and pharmaceutical markets in Egypt and beyond, including large parts of Africa and the Middle East. Bosch has seen substantial market potential in Africa, which is the reason it became the first major supplier of packaging machines to have an assembly location in South Africa.
Since its doors first opened in July 2012, the office has gained ten associates. Additionally, the company has plans to double its staff by the end of 2013, continuing to generate employment opportunities in Cairo.
Previously, Bosch companies abroad supported regional and multinational customers. Now, these customers will benefit from a local presence backed by an international network.
Mazen Touban, general manager of the new office in Cairo said: “In every country I’ve worked, the key to success is always personal contact with the customer. Our Egyptian office gives us a local presence to better serve our customers with packaging technology and after-sales services.”
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