B. Braun Biotech International GmbH (BBI), a subsidiary of the Sartorius Group, has a new brand name. The name of this Melsungen-based manufacturer of fermenters and bioreactors will be Sartorius BBI Systems GmbH. Its U.S. subsidiary B. Braun Biotech Inc. and Italian company BBItech@MEDIT s.r.l. will also be called Sartorius BBI Systems Inc. and Sartorius BBI Systems s.r.l., respectively. This change of name also entails an alteration of the company’s visual appearance. Sartorius BBI Systems will adopt all components of the Sartorius Group’s corporate design.