With a row of CRM (Customer Relationship Management) projects for different BASF companies in South America, BASF IT Services has proved that it has the capability to realise IT projects also on a global scale without difficulty.
The objective of those responsible at BASF, was to offer a quicker and better service through the implementation of the CRM solution, thus continuing to strengthen the bond with the customer both medium and long-term. Moreover, an important success factor was the smooth transfer of know-how between BASF IT Services and the local BASF IT units. Following an intensive joint conception phase on site, the technical development of the system was carried out at the BASF IT Services’ Münster location. At the same time, South American IT teams gave the local employees training, organised courses and steered communication with the end users. The German team was again in attendance for the system go-live. Via Internet conferences, video and telephone connections, both sides also remained in contact throughout all of the other project phases. Despite the different time zones and languages, the planning, coordination and implementation ran as smoothly as with projects in Germany and other European countries.
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